escudero89's blog: Choosing the right colors using Adobe Kuler.

When you're designing a web page, or even an application, you should keep in mind the colors you will use.
While I was surfing in the net, I found a page from Adobe called kuler which carries a collection of color palettes made by users. Some are beautiful, and if you have no idea of what colors utilize on your website/application, this is a good place to start.
If you use a single color scheme will not only look better, also can turn your app in a success.
It is also interesting to known something about the color psychology, so you can choose the best color scheme for your web/app. The colors awaken in people specific emotional responses.
As a brief summary, I can say the following (I didn't invent, I read about it):

Warm colors (red, orange, yellow) are used to attract attention (hence are widely used in advertising). Stimulates circulation and nervous system.
Cool colors (blue, violet, green) are the opposite of the warm colors. Soothed and calm.
Light colors (pink, blue, beige) help defuse. Imparts softness and fluidity.
Dark colors (the dark ones) are space reducers, doing everything seem smaller. They're serious and focused.

Colors that you will use would have a powerful effect to repel or attract people, depending on how you use them. Colors convey a lot, and it is important to notice that.
Next, I leave a quickly summarize of each color "base" with their respective effects:

White: Empowered the neighbor colors. Transmits peace, happiness, innocence, purity.
Gray: Expresses doubt, indecision, lack of energy, sadness. However, if it's used in metallic shades, gives a sense of strength and luxury.
Black: Transmit silence, mystery, and even evil or impurity. It gives a certain elegance when used in bright tones.
Red: Brings vitality, passion, energy, aggressiveness, sensuality, sexuality.
Orange: Expresses warmth, stimulation, energy, positivism.
Yellow: Sends gaiety, excitement, impulsion.
Brown: Transmits severity, comfort, and balance.
Green: It is color of nature. Convey calmness, tranquility, and renewal.
Blue: Expresses harmony, friendship, loyalty, serenity.
Violet: Transmits temperance, insight, and reflection. A color of mystic and melancholy.